Meters/bonwe brand was established.
Aaron Kwok, one of Hong Kong’s Four famous pop stars, was invited to become a brand ambassador for Metersbonwe.
The company signed a contract with Taiwanese pop star Jay Chou, Who become its next brand ambassador.
Meters/bonwe Opened a 5000 square meters store in Hangzhou, the biggest single-brand clothing specialty store in China at that time.
Meters/bonwe signed up Angela Chang and Wilber Pan as brand ambassadors to represent the company with Jay Chou, Metersbonwe’ ashion consultancy brand strategy was launched around the country.Metersbonwe exclusive names a Chinese TV variety show "Come on men"
Meterbonwe successfully cooperated with Transformers 2, becoming the first Chinese brand to form a strategic partnership with a major Hollywood blockbuster. The company’s business model of Film advertising, merchandising, licensing, and joint promotion made it a pioneer within the industry, and become a classic example of cross-border marketing.
Metersbonwe developed and operated significant categories independently, and then launched the logo for T-shirt, which is MTEE.
Metersbonwe naming the Internet variety show "wonderful saying," opening a new chapter for brand entertainment marketing.Metersbonwe is starting to search for partners globally.
In the year 2015, National idol Li Yi feng was selected as the brand's new spokesman. On Apr. 22nd, 2015, the worldwide online mix & match and shopping platform Funwear was officially launched. Metersbonwe has become a global brand, setting foot in Asia and Europe.
On July 18th,2017, Metersbonwe announced its upgrade with five styles to create one-stop shopping experience, and launched five new spokesmen.